
Sell Your SaaS Business in Florida

Software companies are changing hands at a faster pace than ever before. If you are preparing to sell your SaaS business in Florida, whether you operate in Tampa, Clearwater, St. Petersburg, or anywhere across the state, there is a growing market of buyers looking for companies just like yours.
At TAMBAY Mergers & Acquisitions, Tom Brubaker, a State-Certified Appraiser and the principal of the firm, helps software owners unlock full value at the time of sale. Whether your business runs on monthly subscriptions, usage-based pricing, or enterprise contracts, he knows how to frame it in terms that strategic buyers and private investors understand and trust.

How Tom Helps You Sell Your SaaS Company in Florida

You get one advisor from the first call to the closing table, and that advisor is Tom. No junior associates. No handoffs.
Tom starts by understanding how your software actually makes money and where the risk sits. From there he builds a defensible opinion of value, prepares your financials so a buyer cannot pick them apart, runs a confidential process to the right buyers, and stays in the deal through diligence and close. You always know where things stand, because you are talking to the person running it.
What Drives the Value of a SaaS Business
Buyers price a SaaS company on the quality and predictability of its recurring revenue. They look well beyond a single year of profit.
A specific set of numbers does the heavy lifting in any software valuation. The cleaner and stronger these are, the more you keep at the closing table:
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Annual and monthly recurring revenue, and how steadily they grow
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Net revenue retention, which shows whether your existing customers expand or leave
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Churn, measured by both customers lost and revenue lost
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Gross margin and the real cost of serving each account
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Customer concentration, since one or two oversized accounts can give a buyer pause
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Growth measured against burn, often summarized as the Rule of 40

Tom reads all of these the way an appraiser does, then translates them into a number you can stand behind in negotiation.


The Difference a State-Certified Appraiser Makes

Most brokers hand you a quick opinion of value to win the listing. Tom builds his on appraisal discipline so it holds up under a buyer's scrutiny.
When Tom prepares your opinion of value, he recasts your financials to show the true earnings a new owner would inherit, and he documents how he arrived there. A defensible number sets honest expectations so you are not chasing a fantasy price, and it gives you firm ground to stand on when a buyer's analyst tries to chip away at your valuation during diligence.
Who Buys SaaS Companies
Your most likely buyer is a strategic acquirer, a private equity sponsor, or a search fund, and each one values your business for different reasons.
A strategic buyer wants your product, your customers, or your team folded into something larger. A private equity sponsor wants a platform to grow or a tuck-in for one they already own. A search fund or individual operator wants a healthy, owner-light business they can run and expand. Part of Tom's job is knowing which type fits your company and running a quiet, competitive process so the right buyers compete for it.


The Process From First Call to Close

Selling a SaaS company in Florida usually moves through five stages, and Tom handles the heavy lifting at each one.
Tom reviews your financials and metrics and prepares a documented opinion of value.
Preparation
Tom organizes your books, contracts, and key metrics so the business presents cleanly and survives diligence.
Confidential Marketing
Tom brings your opportunity to qualified buyers without exposing your name to the market, your customers, or your staff.
Negotiation
Tom manages offers, deal structure, and terms so you understand every number before you sign anything.
Diligence and Closing
Tom stays in the deal through buyer review and legal work, keeping the process moving toward a clean close.

Frequently Asked Questions
How are SaaS companies valued? Most software businesses are valued on a multiple of recurring revenue or earnings, adjusted for growth, retention, churn, and margin. Tom prepares a documented opinion of value so the figure holds up when a buyer examines it.
How long does it take to sell a SaaS business? Timelines vary with size and readiness, though a well-prepared software company commonly takes several months from first call to close. Clean financials and strong retention shorten the path.
Will my employees and customers find out I am selling?Not from TAMBAY Mergers & Acquisitions. Tom runs a confidential process and shares identifying details only with qualified buyers under a signed nondisclosure agreement.
Do I need audited financials to sell? Audited statements help, though they are not required for most lower middle market SaaS sales. Organized, accurate books and clear metrics matter more to most buyers.
What makes TAMBAY Mergers & Acquisitions different? You work directly with Tom Brubaker, a State-Certified Appraiser and the principal of the firm, from valuation through closing. Your deal is never handed off to a junior associate.
Start a Confidential Conversation
If you are thinking about selling your software company this year, or you simply want to know what it is worth today, Tom is ready to talk. The first conversation is private, and there is no obligation. You speak directly with Tom, not an intake team.
Unsure if you're business is ready for sale?
Take our short 6 question quiz that quickly and clearly presents you with the best viable option for the current health of your business.

Tom Brubaker - Managing M&A Broker
2026 All Rights Reserved
13902 N Dale Mabry Hwy #102, Tampa, FL 33618




